In 1980, KICKER Audio invented the high-performance stereo enclosure market when company founder and President Steve Irby developed the Original KICKER®, the first full-range speaker box designed specifically for automotive use. From the day we put the power to that first KICKER, Livin’ Loud® has always been the KICKER way - staying one step ahead of the pack, driven to create components that consistently raise the world's expectations for stereo performance.